Nowadays, clients are seeking genuineness when choosing a business to work with. And they are not just picking products & services, they are selecting the people they want to patronise. So, today it is more critical than ever to put forward the right image of your business and personnel. After all, the ‘About Us’ section of a website is the second most visited after the homepage. Your corporate portraits are digital ambassadors for your brand. And today, in this competitive business market having great headshots is more important than ever.
When surfing a corporate photographer’s website it is important that the photographer not just captures a good portrait of the subject but expresses the correct image for the business & the industry. What works for the headshot of an author might not be the appropriate look for a business portrait for banks or lawyers’ chambers, for instance. It is important that your corporate photographer possess a good understanding of your brand.
It may look obvious, but take a peek into your corporate photographer’s portfolio. Check to find out if they possess experience capturing the type of photo you want to project. If you are a bank or lawyers’ chambers and they only shoot headshots of actors, it might not be the right fit.
Assessing the photographer:
If the photographer provides pre-shoot consultations, it is good to have them come to your place and see the culture and environment you have created. They’ll no doubt scout feasible locations in your office and the adjacent areas if outdoor portraits are desired. Also they can guide on dress, layouts, and backgrounds to make sure the shoot day goes as smoothly as feasible.
Also, it is worth considering the personal attributes of the photographer. First of all, it is a given that they must be professional and organized. If you’re in a creative industry, your photographer needs to be competent, calm and capable of delivering what you’re seeking, on time and on budget.
Besides professionalism it is also critical that the photographer is an excellent listener and takes on board what you wish from your portraits. Moreover, it is necessary that they possess the capability to put the subject at ease. There are a very few people who are naturally comfortable in front of the camera and posing in front of colleagues. So it is important that your portrait photographer isn’t just professional in terms of approach, but also capable of making a connection with their subject.
Look no further if you are looking for classy corporate portrait photography in Singapore. Here at Magicdoow, we love portraits and it’s always a delight for us to shoot corporate portraits. Call us at +6597337541 if you are looking for highly competent Corporate Photography in Singapore.
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